Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard
CPSC recall 23292. Recall date: .
Hazard, in the words of CPSC
The plastic binding rings can detach from the books, posing a choking hazard to young children.
Remedy, in the words of CPSC
Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at www.recallrtr.com/rr. Following registration, consumers will be provided instructions on how to dispose of their book(s) and asked to confirm that they have disposed of the books.
CPSC recall 23292 has the recall date 21 Sep 2023. The notice names the firm Make Believe Ideas. The recall has about 260,000 units. The median CPSC recall of 2023 has 7,250 units. This register puts the recall under the hazard Choking.
Federal law prohibits any person from selling products subject to a Commission ordered recall or a voluntary recall undertaken in consultation with the CPSC.
CPSC publishes these words. Source: CPSC recall notices, section About the U.S. CPSC, read on . The hazard, the remedy and the incident text on this site are the words of the CPSC recall notice. Newest CPSC recall on the register: .
More of the notice
The hazard and the remedy are at the top of the page. Each quotation is the text of CPSC.
| Incidents and injuries | Make Believe Ideas has received two reports of the plastic rings detaching in the United States and one in Australia. No injuries have been reported. |
|---|---|
| Units | 260,000 |
| Remedy options | Refund |
| Description | This recall involves seven board books under the Rainbow Road Series Board Books. The books are children's board books bound together with plastic rings. The books were sold individually as well as in a book box with four books. The recall includes the following board books and ISBN numbers. The ISBN number is printed on the book's right hand corner on the back above the bar code. Book Title ISBN Animal Counting 9781803374802 Dinosaur's First Words 9781803374932 and 9781803372211 Old MacDonald Had a Farm 9781803376790 and 9781803373355 Rainbow Road Book Box 9781803376288 There Was an Old Lady Who Swallowed a Fly 9781803372945 and 9781803371580 Things that Go! 9781803374826 Unicorn's Colors 9781803374789 and 9781803376622 Where's My Bottom? 9781803372723 and 9781803376738 |
| Product | Rainbow Road Series Board Books, About 260,000 (In addition, about 12,900 in Canada) |
| Sold at | Target, Barnes & Noble, Sam's Club and other stores nationwide, online at www.amazon.com and other websites, and at school book fairs nationwide from March 2022 through August 2023 as individual books for between about $10 and $11 and as a box set for about $21. |
| Importer | Make Believe Ideas LTD, of New York |
| Made in | China |
Recall notice: The page that CPSC publishes for one recall of a consumer product. It states the product, the hazard, the remedy and the incidents.
Hazard: The way a product can cause harm, in the words of the CPSC recall notice. This site also puts each recall under short hazard names.
Remedy: What the manufacturer or the firm does about a recalled product. The agency record states the remedy of each recall.
Units: The number of vehicles or products that a recall can include. The manufacturer or the firm reports the number to the agency.
The recall in context
- Units in this recall
- 260,000Median of 2023: 7,250
- CPSC recalls of 2023
- 324
- Recalls of 2023 with one of the same hazards
- 8%
- Recalls on the register that name Make Believe Ideas
- 1
Official channels
- CPSC recall notice 23292The notice on the CPSC site, with the pictures and the contact of the firm.
- CPSC recallsThe list of all recall notices on the CPSC site.
- SaferProducts.govThe CPSC site for a report about a consumer product.
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Cite this page
Recall Register. CPSC recall 23292. https://recallregister.com/product/9717-make-believe-ideas-recalls-seven-rainbow-road-board-books-due-to-choki/. Source: CPSC Recall Retrieval Web Services. Data through .
Sources
- Source
- US Consumer Product Safety Commission
- Licence
- US government work, public domain
- Data retrieved
- 30 Sep 2026
- Newest CPSC recall on the register
- 24 Sep 2026
The CPSC notice is the authority. The hazard names come from the hazard text of CPSC. The category is the product type that CPSC gives. How the register is made. Report an error.
Questions
- Does CPSC recall 23292 report injuries?
- The CPSC notice says:
Make Believe Ideas has received two reports of the plastic rings detaching in the United States and one in Australia. No injuries have been reported.
- Where was the product sold?
- The CPSC notice says:
Target, Barnes & Noble, Sam's Club and other stores nationwide, online at www.amazon.com and other websites, and at school book fairs nationwide from March 2022 through August 2023 as individual books for between about $10 and $11 and as a box set for about $21.
- Which remedy options does CPSC list for recall 23292?
- CPSC lists 1 remedy option:
Refund
- How many units are in CPSC recall 23292?
- The CPSC notice gives this number:
About 260,000 (In addition, about 12,900 in Canada)