Big Ideas Marketing Recalls to Repair Horse-on-a-Stick Toys Due to Strangulation Hazard
CPSC recall 11034. Recall date: . Last publish date of the CPSC notice: .
Hazard, in the words of CPSC
The reins on horse-on-a-stick toy's bridle are long enough to form a loop around a child's head and neck, posing a strangulation hazard to young children.
Remedy, in the words of CPSC
Consumers should immediately remove or cut the reins to eliminate the hazard. Consumers also can contact Big Ideas Marketing for instructions on how to remove the reins.
CPSC recall 11034 has the recall date 10 Nov 2010. The notice names the firm Big Ideas Marketing. The recall has about 8,800 units. The median CPSC recall of 2010 has 8,400 units. This register puts the recall under the hazard Strangulation. CPSC gives the product type Unpowered Nonwheeled Riding Toys.
Federal law prohibits any person from selling products subject to a Commission ordered recall or a voluntary recall undertaken in consultation with the CPSC.
CPSC publishes these words. Source: CPSC recall notices, section About the U.S. CPSC, read on . The hazard, the remedy and the incident text on this site are the words of the CPSC recall notice. Newest CPSC recall on the register: .
More of the notice
The hazard and the remedy are at the top of the page. Each quotation is the text of CPSC.
| Incidents and injuries | CPSC has received one report of a near strangulation involving a 2-year-old boy who became entangled in the reins at his neck. The boy's mother freed him without injury. |
|---|---|
| Units | 8,800 |
| Remedy options | New Instructions |
| Description | This recall involves horse-on-a-stick toys with a bridle and reins. The toys are filled with polyester fiber and have a fluffy mane. The horse's ears are embroidered with the words "PRESS HERE" in red. The horse makes neighing and galloping sounds when the ears are pressed. |
| Product | Horse-on-a-Stick Toys, About 8,800, Unpowered Nonwheeled Riding Toys |
| Sold at | Love's Travel Stop and Country stores nationwide from May 2010 through July 2010 for about $6. |
| Importer | Big Ideas Marketing |
| Made in | China |
Recall notice: The page that CPSC publishes for one recall of a consumer product. It states the product, the hazard, the remedy and the incidents.
Hazard: The way a product can cause harm, in the words of the CPSC recall notice. This site also puts each recall under short hazard names.
Remedy: What the manufacturer or the firm does about a recalled product. The agency record states the remedy of each recall.
Units: The number of vehicles or products that a recall can include. The manufacturer or the firm reports the number to the agency.
- Hazard: Strangulation
- Category: Unpowered Nonwheeled Riding Toys
- CPSC recalls of 2010
The recall in context
- Units in this recall
- 8,800Median of 2010: 8,400
- CPSC recalls of 2010
- 362
- Recalls of 2010 with one of the same hazards
- 19%
- Recalls of 2010 in the category Unpowered Nonwheeled Riding Toys
- 1%
- Recalls on the register that name Big Ideas Marketing
- 1
Official channels
- CPSC recall notice 11034The notice on the CPSC site, with the pictures and the contact of the firm.
- CPSC recallsThe list of all recall notices on the CPSC site.
- SaferProducts.govThe CPSC site for a report about a consumer product.
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Cite this page
Recall Register. CPSC recall 11034. https://recallregister.com/product/502-big-ideas-marketing-recalls-to-repair-horse-on-a-stick-toys-due-to-str/. Source: CPSC Recall Retrieval Web Services. Data through .
Sources
- Source
- US Consumer Product Safety Commission
- Licence
- US government work, public domain
- Data retrieved
- 30 Sep 2026
- Newest CPSC recall on the register
- 24 Sep 2026
The CPSC notice is the authority. The hazard names come from the hazard text of CPSC. The category is the product type that CPSC gives. How the register is made. Report an error.
Questions
- Does CPSC recall 11034 report injuries?
- The CPSC notice says:
CPSC has received one report of a near strangulation involving a 2-year-old boy who became entangled in the reins at his neck. The boy's mother freed him without injury.
- Where was the product sold?
- The CPSC notice says:
Love's Travel Stop and Country stores nationwide from May 2010 through July 2010 for about $6.
- Which remedy options does CPSC list for recall 11034?
- CPSC lists 1 remedy option:
New Instructions
- How many units are in CPSC recall 11034?
- The CPSC notice gives this number:
About 8,800