Recall Register

Bookspan Recalls Discovery Bunny Books Due to Choking Hazard

CPSC recall 07551. Recall date: . Last publish date of the CPSC notice: .

Hazard, in the words of CPSC

The seam on the bunny's left hind leg can open, exposing a plastic squeaker toy contained inside a cloth bag, posing a choking hazard to young children.

Remedy, in the words of CPSC

Consumers should immediately take the recalled bunny books from children and either discard them or return them to Bookspan. Consumers will receive a full credit on their book club account. Bookspan has directly notified purchasers of the product recall by mail.

CPSC recall 07551 has the recall date 17 May 2007. The notice names the firm Animal Magic. The recall has about 16,000 units. The median CPSC recall of 2007 has 14,000 units. This register puts the recall under the hazard Choking. CPSC gives the product type Books & Accessories.

Federal law prohibits any person from selling products subject to a Commission ordered recall or a voluntary recall undertaken in consultation with the CPSC.

CPSC publishes these words. Source: CPSC recall notices, section About the U.S. CPSC, read on . The hazard, the remedy and the incident text on this site are the words of the CPSC recall notice. Newest CPSC recall on the register: .

More of the notice

The hazard and the remedy are at the top of the page. Each quotation is the text of CPSC.

CPSC recall 07551: incidents, units, products and firms
Incidents and injuries
Bookspan has received one report of a 4-month-old infant who began to choke on the plastic squeaker. The parent noticed the infant beginning to choke and cleared the squeaker from his throat.
Units16,000
Description
This recall involves Discovery Bunny yellow cloth books. The mid-section of the yellow and white plush stuffed bunny opens to a six-page cloth book. The plush bunny has black & white checkered ears and feet. The "SoftPlay" logo is printed on a tag sewn into the bunny toy.
ProductDiscovery Bunny Books, About 16,000, Books & Accessories
Sold atBookspan mail-order catalogues and www.bookspan.com (to book club members only) from February 2006 through March 2007 for about $8 and $16.
ManufacturerAnimal Magic Ltd., of Hong Kong
ImporterSoftPlay Inc
DistributorBookspan
Made inChina

Recall notice: The page that CPSC publishes for one recall of a consumer product. It states the product, the hazard, the remedy and the incidents.

Hazard: The way a product can cause harm, in the words of the CPSC recall notice. This site also puts each recall under short hazard names.

Remedy: What the manufacturer or the firm does about a recalled product. The agency record states the remedy of each recall.

Units: The number of vehicles or products that a recall can include. The manufacturer or the firm reports the number to the agency.

The recall in context

Units in this recall
16,000Median of 2007: 14,000
CPSC recalls of 2007
452
Recalls of 2007 with one of the same hazards
8%
Recalls of 2007 in the category Books & Accessories
1%
Recalls on the register that name Animal Magic
1

Official channels

Cite this page

Recall Register. CPSC recall 07551. https://recallregister.com/product/3824-bookspan-recalls-discovery-bunny-books-due-to-choking-hazard/. Source: CPSC Recall Retrieval Web Services. Data through .

Sources

Source
US Consumer Product Safety Commission
Licence
US government work, public domain
Data retrieved
30 Sep 2026
Newest CPSC recall on the register
24 Sep 2026

The CPSC notice is the authority. The hazard names come from the hazard text of CPSC. The category is the product type that CPSC gives. How the register is made. Report an error.

Questions

Does CPSC recall 07551 report injuries?
The CPSC notice says: Bookspan has received one report of a 4-month-old infant who began to choke on the plastic squeaker. The parent noticed the infant beginning to choke and cleared the squeaker from his throat.
Where was the product sold?
The CPSC notice says: Bookspan mail-order catalogues and www.bookspan.com (to book club members only) from February 2006 through March 2007 for about $8 and $16.
How many units are in CPSC recall 07551?
The CPSC notice gives this number: About 16,000
Where was the product made?
The CPSC notice gives: China